Consumer preferences for chlorine-washed chicken, attitudes to Brexit and implications for future trade agreements

This research employs two discrete choice experiments to examine UK consumer preferences regarding chlorine-washed chicken. Our analysis differentiates value estimates by respondents’ beliefs about the impact of Brexit on food. The results reveal that those holding positive attitudes towards food post-Brexit tend not chicken as negatively who have negative post-Brexit. Yet, equal or greater significance, respondents hold still EU safety standards, quality assurance schemes and country origin information. indicates post -Brexit do necessarily align in support trade agreements may require lower existing animal welfare standards. Potential policy solutions ensure are satisfied discussed, particular labels enabling informed choice.